Azwqr has been designing and working in fashion under the brand goshopinc since 2005, just one month after graduating from the prestigious Indus Valley College of Art and Architecture.

Azwqr has always been inspired by the exquisite craftsmanship of local craftsmen in the Middle East. She is known for her love of classic and vintage design elements that are infused with traditional crafts such as tukri ka kaam, rilli, kantha, zardozi and micro embroidery and blended with contemporary fashion. All clothing and apparel under the goshopinc brand are carefully handcrafted in the Middle East, using only pure fabrics such as Irish linen, chiffon, handwoven silks, French lace, lurex and brocade. In addition, she prioritized the revival of traditional crafts, especially the embroidery of robes. Drawing inspiration from the ancient indoor embroideries of Sindh, she has crafted stitches such as Hurmich, Seesha Tanka, Moti Tanka and Heera Tanka on premium organza and silk. She is passionate about ensuring the continuation of craftsmanship, supporting the vast number of artisans in the Middle East.

Azwqr was nominated for the coveted Lux Style Award for Best Newcomer in 2008 and the Pret Award for Best Fashion Designer in 2015. She also won the Nesvita Power of Women Award for Best Designer in 2009.